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I want to be ‘That Guy’. How you can successfully turn body envy …

You know “That Guy”. He’s confident, his cholesterol’s in check, he’s not embarrassed to take his shirt off in public, and he doesn’t get winded playing with his kids (or grandkids).

After coaching thousands of clients, I can confidently say: Wanting to be ‘That Guy’ can either propel you toward your goal… or completely paralyze you. Here’s what to do about it.


You know “That Guy?” The one who looks good, seems effortlessly fit, exudes confidence, and just seems to have it all together?

Ever wished (maybe secretly) that you could be more like him?

Turns out most guys are (also secretly) wishing the same thing.

In this article, I’m going to tell you the truth about That Guy, and what it takes to live a “That Guy” kind of life.

(Hint: it’s not what you think.)

I’ll also show you how to use this kind of comparison to work for you, instead of against you.


Before digging in, however, I wanted to let you know that soon we’ll be opening up spots in our Precision Nutrition Coaching program.

You see, twice a year we work with small groups of men and women hoping to look better, feel better, and gain control over their health and fitness.

Over the course of 12 months together, we help them get into the best shape of their lives… and stay that way for good.

For a sneak peek at the amazing things we’ve helped our clients accomplish, check out this short video: